Marketing & Ongoing support
The Açaí Spot Management will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer service techniques, product ordering, suggested pricing guidelines, and administrative procedures.
Prior to approving a site for The Açaí Spot outlet, The Açaí Spot Management will provide franchisees
with clear guidelines for a suitable location. The Açaí Spot will require franchisees to follow these
instructions to ensure that an appropriate site is located.
The Açaí Spot Management coordinates development of advertising materials and strategies for the benefit of all members of the franchise network. It should also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchise choose to develop.
ONGOING RESEARCH AND DEVELOPMENT
The Açaí Spot Management continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.
OVERALL PROGRAM OVERSIGHT
The Açaí Spot Management provides the overall coordination and planning for the The Açaí Spot franchise system.